Since people use Pinterest to find new ideas, they’re excited to learn more about your brand and products. Pinterest offers a range of ad products to align with your business goals, target audience and creative needs. Here’s a primer to get you started with Pinterest ads.
Build Brand Awareness
Pinterest helps you reach people while they decide what to buy or do next. Get your message in front of the right people, and help them make confident decisions.
Move people along the purchase journey.
Pinterest Ads are a simple way to increase traffic to a destination on or off Pinterest, so people can learn more about your offerings.
Grow your sales
Cue the actions.
You know what you want people to do on your site. Conversion campaigns help make it happen.
When you run conversion campaigns on Pinterest, we optimize your bids to help achieve your goals. This means you’ll spend less time managing your campaigns. Just pick a goal and tell us your target cost per action. From there, conversion optimization will work behind the scenes to help you reach the right people, at the right price.
Tips to make your conversions climb
You can use multiple ad formats to support conversion objectives. Whether you choose standard Promoted Pins, Promoted Videos or Carousels, you’ll be able to highlight a clear call to action and a compelling landing page.
Here are some best practices for your next campaign:
Clearly show your product, offer or brand benefits in your image or video.
Make sure your landing page is mobile-friendly and easy to navigate. Once someone lands on your site, it should be simple for them to take action.
Create consistency between your ads and your landing pages. It should feel like a cohesive experience when someone goes from your ad, to your site.
Keep your initial targeting as broad as your business allows. For conversions, the targeting you pick in Ads Manager is just a starting point. Leaving things broad upfront gives our tools more wiggle room to do their magic.
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