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Is Pinterest good for marketing?

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Posted on : 28/04/2019

Pinterest is where people go to discover, dream and do. More than 250 million people depend on Pinterest for new ideas, and they want to hear from you.

People on Pinterest are here to take action. They browse their feeds for inspiration, search for topics they’re interested in and click on Pins to learn more. Your content fits right in, and helps people decide what to try next. In fact, 83% of weekly Pinners have made a purchase based on Pins they saw from brands.

Big or small, local or global—Pinterest ads work for all kinds of businesses. Their flexible ad products get your products and ideas in front of the right people, at just the right time. Whatever it is you want to do, you can make it happen on Pinterest.

To get the most out of Pinterest, you’ll need to have a business account. You can sign up for a totally new account, or convert your existing personal account. Once you have a business account, you’ll get better analytics and can start start running ads

Since people use Pinterest to find new ideas, they’re excited to learn more about your brand and products. Pinterest offers a range of ad products to align with your business goals, target audience and creative needs. Here’s a primer to get you started with Pinterest ads.

Build Brand Awareness

Pinterest helps you reach people while they decide what to buy or do next. Get your message in front of the right people, and help them make confident decisions.

Drive Consideration

Move people along the purchase journey.

Pinterest Ads are a simple way to increase traffic to a destination on or off Pinterest, so people can learn more about your offerings.

Grow your sales

Get conversions!

Cue the actions.

You know what you want people to do on your site. Conversion campaigns help make it happen.

When you run conversion campaigns on Pinterest, we optimize your bids to help achieve your goals. This means you’ll spend less time managing your campaigns. Just pick a goal and tell us your target cost per action. From there, conversion optimization will work behind the scenes to help you reach the right people, at the right price.

Tips to make your conversions climb

You can use multiple ad formats to support conversion objectives. Whether you choose standard Promoted Pins, Promoted Videos or Carousels, you’ll be able to highlight a clear call to action and a compelling landing page.

Here are some best practices for your next campaign: 

  1. Clearly show your product, offer or brand benefits in your image or video.  

  2. Make sure your landing page is mobile-friendly and easy to navigate. Once someone lands on your site, it should be simple for them to take action.

  3. Create consistency between your ads and your landing pages. It should feel like a cohesive experience when someone goes from your ad, to your site.

  4. Keep your initial targeting as broad as your business allows. For conversions, the targeting you pick in Ads Manager is just a starting point. Leaving things broad upfront gives our tools more wiggle room to do their magic.

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