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What is attraction marketing?

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Posted on : 27/04/2019

Attraction Marketing‘ is a marketing strategy that ATTRACTS customers and clients to you who already want to buy what you have to offer.
 
How great is that? Having customers actually call you for YOUR products, without you having to hound and spam them!
 
But how does attraction marketing work? What must I do??

The 2 biggest reasons why 90% of business fail within their first year:  the business has run out of leads… money… or both.

We are going to explain exactly how you can easily embrace ‘Attraction Marketing’ in YOUR business TODAY to finally get the results you desire.

Brand YOU… YOU are the ONE!

You must Brand YOU, NOT your company. People join people, NOT companies… 

The only unique thing about you, is YOU!  It’s NOT your product, service, or offer(chances are there are thousands of marketers trying to sell the same product as you!)… branding YOU is how you stand out from the crowd

The only way to become ‘recession-proof’ and create ultimate financial security in your business is to BRAND YOU.

Regardless of what any body or any company tells you, YOU must Brand YOU… NOT your company.

There are 3 big reasons why you want to BRAND YOU, and NOT your company…

  1. People buy products from and join PEOPLE, NOT companies.

    People buy from and do business with people they know, like, and trust. They join PEOPLE. If you can become the leader in your prospect’s eyes, and they feel you can get them where they want to go… they will join you. Now that you know people join people and NOT companies, stop marketing your company up front.

  2. Companies come and go, but YOU are here to stay.

    ALL businesses, especially network marketing companies, come and go all the time. 90% of businesses don’t survive the first year in ANY industry. And we’ve seen all too many horror stories of MLM companies changing their compensation plans overnight, which leaves entrepreneurs like you and me with zero income for our families. Build your business on concrete, not quicksand… Brand YOU.

  3. Branding the company will guarantee you LOSE customers.

    If you are branding your network marketing company all over Facebook, Instagram, and social media, there will be a percentage of your prospects that ‘google’ the company before you connect with them… And chances are they will find another leader to work with or some silly article telling them to NOT join your company. It is guaranteed that you will lose customers and business if you brand your network marketing company up front.

And ‘Branding YOU’ has NOTHING to do with how much money you are making, or have made. In fact, ironically, branding YOU has nothing to do with you at all really… it’s about THEM… it’s about the people you’re going to serve…

Don’t stress about having to put together an impressive resume to attract buyers for your business… nobody cares about that.

Attraction Marketing is about getting good at something your target audience wants, and then It’s about SERVING & IMPACTING your audience with consistent VALUE.

MONEY IS JUST A REPRESENTATION OF HOW MUCH VALUE YOUR BRING THE WORLD. THE MORE VALUE YOU INJECT INTO YOUR AUDIENCE, THE MORE MONEY YOU MAKE… IT’S THE LAW!

A great question to ask yourself is this… What do you LOVE talking about?

Because you are going to have to get excited about creating content around this subject matter for your audience every single day.

Understand Your Audience’s Biggest Challenges

Once you define your target audience, take some time to research, brainstorm, discover and write down their biggest challenges, problems, pains, dreams, desires, and questions…

Because you will be creating content that addresses ALL of these.

This is the process you want to follow to apply Attraction Marketing into your business today…

  1. You will need to get clarity on who your target audience is FIRST
  2. Then you must uncover your audience’s top challenges, problems, and pains
  3. Then you must consistently create content that addresses their challenges, problems, and pains every single day

Create Content that Addresses Your Audience’s Challenges – VALUE & SERVE

The best way to Brand YOU and become the Leader in your industry is to consistently create VALUABLE content for your audience…

So what the heck does that actually mean to you and your business in practical terms?

VALUABLE CONTENT: Any piece of content that addresses YOUR target audience’s top challenges, problems, and pains… content that provides solutions and answers that your audience would see VALUE in.

Let me repeat this: Your job is to create consistent daily content for your audience that address their top challenges, problems, pains, dreams, desires, and questions…

ENTREPRENEURS ARE A PROFESSIONAL PROBLEM SOLVERS… YOU are a Professional Problem Solver.

Build a Relationship With Your Audience

THE FASTEST WAY TO MAKE MORE MONEY IS TO TALK TO MORE (targeted) PEOPLE, period.

Uncover Their Pain & Provide the Pain-Killer

YOU CAN’T PROVIDE THE PROPER PAIN KILLER UNTIL YOU CONNECT WITH YOUR PROSPECT, AND DISCOVER THEIR SPECIFIC NEED!

If you simply take the time to reach out and connect with your prospect who opted in to your website, or connected with you on Facebook messenger or anywhere else… you will stand out above your competitors, you will be unique in your marketplace, and you will eventually win.

And you are losing money if you are not connecting with and taking the time to discover what each individual prospect TRULY wants and needs.

So go out, and find your customer and identify their needs!

 

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