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Why Do I need a Facebook Pixel?

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Posted on : 24/04/2019

If you are currently marketing on Facebook and using Facebook ads… then you’re hopefully already using retargeting.

Retargeting is by far the cheapest and most effective way to run Facebook ads and to turn visitors into paying customers.

So how do you retarget customers?

This is where the Facebook Pixel comes in!

What is a Facebook pixel and WHY do I need it??

Facebook pixel is an analytics tool that consists of a code that you can put on your website. The pixel tracks and follows your customers around.

The Facebook Pixel allows you to automatically create custom audiences of users who have visited and/or taken specific actions on your website (i.e., filled out a sign-up form, visited a product page, etc.). These audiences can then be used to create highly segmented retargeting lists.

Retargeting ads are one of the most powerful marketing techniques online.

With retargeting ads, one uses the client’s web traffic who are already interested in their service & simply re-engage that traffic to purchase.

This is probably the most creative and effective way of making money with Facebook ads… I have ever seen.

I know this all sounds very complicated, but DMH will handle all of it, on your behalf.

We offer you different options, so contact us, and let’s discuss your needs!

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